Zero 7, Sven Van Hees and Nitin Sawnhey (or the Cafe Del Mar, Om Lounge, or Luftkastellet compilations) I grew ever more enchanted. However even then I sensed somehow that this form would at some point become unfashionable and I would have to move on with the times. I'd invested a great deal of time and money into learning about (and purchasing) music within this genre. I was entrenched - Kuhnian-style - within this paradigm (see earlier blog entry). However I was determinded to avoid the fate of those aging rock 'n' rollers that I remembered seeing around in the nineteen seventies. They were still decked out in their drainpipes and crepe shoes, refusing to let go of a brilliant but outmoded form from twenty years earlier.
Needless to say chillout, after a desperate but ultimately futile rebranding as downtempo died out somewhere around 2005.