
I read recently that some senior mover-shaker argued that the battlefield for modern business is attention. That is, to get ours. I see this phenomenon most clearly in the capital where commuters are assaulted with consumerist messages, be they in the pages of that woeful abuse of Gutenberg's creation (Metro), in the lifesize ads on the platforms, or the smaller repetitive ones on the escalators. There's a great deal of communication occurring here but sadly it's so very unidirectional. That is, from them to us.
That's the problem you see. In London, there are an increasing number of ways in which to ignore your fellow citizen (iPhone, earbuds, Kindle ) but less ways in which to shut out the mantra of materialism bombarding one from all sides. From a positive perspective, my fellow travellers are usually very well turned out (they've digested the messages well). However, from the negative viewpoint it's hard to ignore that desperation at the edges of the commuter's gaze which hints at a complex but unwilling slavery. A slavery to fashion, to wealth, or status - choose your poison!
I feel vicarious misery for these, the wage-enslaved (though heaven knows I've misery enough of my own). I wish that they would rise up and reject the rat maze that they find themselves in; reductionist units in a giant money making machine - and they certainly ain't the ones making the real money! No, I hope for a metaphoric bonfire of (and maybe on) the Metro. I dream of a massive realisation of the human freedom and authenticity that each of my fellow travellers surely possesses. Perhaps through such self-awareness, denizens of this city can reject the one way tide of communication. And maybe start talking to each other. On the tube. That would be a revolution in itself.
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